If you follow me on Instagram you’ll know I shared an image of a yarn website logo. Love Crochet and Love Knitting have used a beautiful colour palette in their shared logo, tints of red-orange (salmon pink) and blue-green (a lovely soft minty aqua), which is a Complementary colour scheme. Here are some other companies we all know very well that use the colour wheel to choose their logo colours.
Visa uses Complementary colours of blue (traditional colour for banks) denoting trustworthiness with yellow-orange, a colour representing youthfulness and happiness. Firefox uses a Split Complementary palette for their logo and adds another shade of blue to give extra depth. Although eBay uses a traditional colour scheme, it uses subtle tints of green and yellow-orange so the palette is not as overpowering as it could be. My favourite is the BP logo, with its well designed Analogous palette. Very clever of this company to use green, a colour traditionally used for environmentally friendly products, and the general design of a flower. How many other logos use a traditional colour scheme? Can you find others?
Next I’ll be showing you how I create my colour palettes and sharing one palette everyday for you to use in your craft adventures.